Much of the basis behind the current state of DJing and electronic dance music came from the first generations of raves. Starting with a Roland TB-303 in Chicago, growing to undergrounds in the UK, and creating all manner of subgenres along the way, the story of the rave scene and the DJs who built it […]
It’s amazing how much new DJ equipment is produced – almost every week there seems to be a new DJ mixer, player, or controller available on the market. Many DJs update setups and buy new gear with regularity to stay on the cutting edge – which can quickly create a personal graveyard of controllers, mixers, […]
Today’s producer is on the move, spending a lot of time traveling from club to club, or city to city. If you’re still coming up in the game, you might just be en route across the street, but creativity doesn’t have to be limited to spending hours locked away indoors in your home studio. In […]
On the surface, DJing seems like a one-man job; the perfect field for personalities who are well-suited to working on their own. However, behind every major successful DJ is a team of people who work together to build the DJ’s brand and keep them at the forefront of the industry. When the time comes to […]
There are more DJs than ever before. Technology and the advent of the digital age has made it easier than ever before to begin a career as a DJ/producer. Unfortunately, it may not be enough to simply have hot tracks, the best DJing techniques in the world, exclusive (re)mixes to play in your sets, or […]
Every DJ needs to establish their signature sound and musical style – when you’ve got that down and are playing gigs regularly, branding can be a great next step. Designing a logo is an important branding decision, as your DJ logo will appear on all of your fliers and promotional swag, so it’s worth investing […]
So you’ve spent years practicing your skills, you’ve got the tunes, and you think you’re ready to hit the big time. No matter how talented you are, every DJ needs to carefully examine their marketing strategy in order to be successful. Due to the increase in digital DJ technology, today there are more DJs than […]
Have you always dreamed of having boxes of gear shipped to your front door? Your first sponsorship is within reach if you put your best foot forward and approach the company with an enticing pitch. Here’s my advice on how you can make it happen.