Today Reuters reported, and Pioneer confirmed they are "considering" selling their highly successful DJ division. People familiar with the transaction indicated such a deal could be worth 570 million US dollars. Pioneer is certainly at the top of their game with some of the most popular DJ gear in the market bearing their stamp this year. Perhaps it's a good time to go out on top - but what does that mean for the DJ industry?
One of the dirtiest jobs in the DJ business is marketing and promotion. If you already have a big following, you could probably hire a publicist to do the promo grunt work for you. But how do you get a following without promotion? There’s the catch. Although DJing is good work if you can get […]
By DJ John Thomas While I’ve made mistakes in promoting, I would like to share a few guidelines and tips that I have found tremendously helpful in promoting myself as a DJ and producer over the last five years in the hope that they should help you prevent the same mistakes. Moving from Chicago, I […]