Email marketing is consistently ranked as one of the most effective and easiest forms of online marketing by marketing professionals. Social media is an effective way to reach new people and have passive touch points with current fans but your online marketing strategy should, as Hanzel would say, go one deeper. After you've collected your fans emails the next step is to actually reach out to fans. How often should you send emails, what should the subject line be, and what do you say? Today, David King, founder of Receiver, is going to answer these questions.
The time has finally come, Facebook's "Like to Download" feature is no longer available. If you're unfamiliar with the feature, it allowed page owners to offer free content such as music downloads in exchange for "likes". The announcement was originally made back in August and DJTT weighed in on why it's a good thing for artists. However if this is a feature you want to keep using, then ToneDen has a solution.
Over the last few days, DJ-centric media has started latching to an upcoming change in Facebook’s Terms and Conditions for Pages. The change will effectively eliminate “Like To Download” applications that exchange download access to songs, remixes, soundpacks, etc. in return for a press of the Like button on a page. As much as many artists […]
Not that long ago, MySpace was the de-facto place for musicians and DJs to build a fan base. Over the last few years, the focus turned to Facebook, with an increasing emphasis on building followers and growing your page Likes. With the long term health of the platform and the value of Likes being called into question, we can’t help but ask: what’s next?
Last month, we engaged in a full on “make-over” of my social media presence. The question was: If I followed the advise of experts and upped my posting regularity – could we double my followers? Using scheduling tools, and the assistance of a few people in DJTT my mission was to drastically increase the number […]
In our final article in our series on DJ social media success, we’re covering one of the most important activities you should spend time on. As a DJ, it is critical that you upload media content, like photos, videos, and music, to your social media channels regularly to keep fans engaged. This is the opportunity […]
This article marks the first in a series of four tutorials that seek to answer a hard question DJs and producers face constantly: with a good strategy, the right tools, and a little guidance: could you get good at social media, double your followers, and enjoy the process at the same time? That seems like a tall […]
As a digital DJ or electronic music producer, a well-curated internet presence can seal the deal when booking gigs, getting fans and friends out to your events, or putting your original tracks into headphones around the world. Today, we focus on some of the best tools and practices out there for maximizing your time online […]