There’s been a small bump of news for DJ and production technology for NAMM 2017, but on the whole, the convention felt a bit lackluster compared to years past. Keep reading for an overview of what we saw that was new, and what booths were missing at the show.
Back in October, Novation announced the launch of a standalone production unit, the Circuit. Novation seems to be taking customer feedback very seriously on this device as there’s just been a new firmware update that fixes and improves upon the current iteration. As a bonus, they’re also working with Isotonik Studios to expand the sound horizon for the Novation Circuit.
A producer's DAW is rarely a simple machine - usually it's a combination of libraries, sounds, plug-ins, and instruments. When starting a new track it isn't always as simple as grabbing a guitar or drumming out a beat on a drum set and becomes more technical, it's almost too much. Since just playing around with the music isn't as simple in the electronic world as traditional instruments, Novation has tackled this by announcing the Circuit, a brand new type of groove box.
Novation had enormous success with the original Launchpad thanks in large part to viral Youtube performances from artists like M4SONIC and Madeon. However the Launchpad started to show it's age with the release of AKAI APC40 MK2 and Ableton Push. Novation released the true successor to the original launchpad, the Launchpad Pro with RGB velocity sensitive pads, note mode, and several new mode buttons for extra control. Is it worth the upgrade? Mad Zach puts the Launchpad Pro to the test.
This year's NAMM show saw the teasing of the Launchpad Pro, which got a bunch of awesome features including full RGB pads, velocity sensitivity, and MIDI in/out. But this week Novation is announcing a brand new base model of the Launchpad series, the Launchpad Mk2, which rocks an almost identical design to the classic but sports new RGB pads.
Novation has been building Launchpads for the better part of decade, and it's fair to say the controller has launched careers, pushed controllerism into the mainstream, and been an integral part of thousands of DJ and producer setups both onstage and in the studio. Today Novation is announcing a professional version, the Launchpad Pro, which brings long-requested features to the product line.
Any producer or DJ knows that once your set-up grows into multiple devices there also comes the task of finding a way to connect everything into a computer. There are multiple audio interfaces out there and USB hubs to test but there are many factors to consider. (Latency, Sound Quality, Pre-amps, ect.) Novation announced today a new audio interface, the Audiohub 2x4, which is a combined audio interface and USB hub with Focusrite sound quality. Read more inside about how this soundcard could be a solution for producers and DJs.
The much-lesser-known Summer NAMM is in full effect and today Novation announced their latest addition to their Ableton Live devices. The LaunchControlXL has less pads but more knobs, faders, and a wider range of control