Vestax Founder Hidesato Shiino Shares STP/Vestax Vision

We’ve finally gotten a real confirmation that the STP/Vestax website, product, and company is real – in a post from the original Vextax founder Hidesato Shiino. The post appeared yesterday on the blog of his own guitar repair shop, PACO1977, and details his own exit from the Vestax company in 2002, some of the reasons for the decline and eventual bankruptcy, and what the new STP/Vestax brand will look like.

From The Founder: The Story Behind STP/Vestax

Here’s the abbreviated summary if you don’t want to read the whole thing:

  • Vestax ran smoothly until 2002, when Hidesato decided move on, having become tired of playing the “money game” instead of innovating
  • Three years later, a lot of talented people started to leave Vestax because the management didn’t want to innovate with their own new products
  • A lot of the focus in manufacturing has become centered on low-end, disposable products
  • Hidesato considered restarting the Vestax of 2002, but large-scale manufacturing is not possible right now
  • Starting in March 2016, STP / Vestax will start releasing small runs of products (10 – 20 units / month) direct to consumers
  • “I will release a Mixer rebranded as STP / VESTAX with our VESTAX image, in order to support and keep our global VESTAX fans […] There is significant experienced thought behind the development and production of this mixer, as top-quality sound has been the priority behind its development. It is also matched with a distinct yet subtle design.”
  • More products from STP/ Vestax will follow, including a power amplifier, signal devices, turntable, SP system, and pre-amplifiers.

Read Mr. Shiino’s post in full below:

VESTAX, a company I established on November 8, 1977, had been listed as bankrupt in December 2014. No one knew the truth as to how on earth this had happened. But as its Founder, I now have the duty and obligation to report it to all.

The VESTAX Group was running very smoothly up to 2002 -. A profitable and debt-free enterprise I decided to retire and leave the management and operations of the company and its products to a younger, “Under 40yo” generation in April of that year. What drove me to move on was that I had become disillusioned by the vulgarity of the “money game”, and how it was depriving the human spirit of manufacturing-creativity. I felt the shallowness, and an emphasis on price over innovative technologies.

“Manufacturing requires boundless passion, and a person must be driven, and aggressively and progressively create and produce – by inspiration and perspiration, while learning by trial and error.”

This is the motto I have aspired to in manufacturing. I had been working hard to convey such thinking to my employees to focus on ideas not products, and that it was become an era of no interest in people. It was difficult. In other words , a “money game” type manufacturing industry began to be the popular business form.

Some three years after I left the company, talented people started to leave one after the other, and the manufacturing company began to collapse. After five years, the constitution of the company had completely changed, with scandals involving its proprietor, and interest in the . company began to vanish “The times they are a-changing” -.. economic primacy eliminated human dignity Such was my feeling Toshiba, Sharp, Yamaha – Japanese companies once known for their specialized fields – also changed to fit this global attitude, and lost sight in their direction. Surprisingly, Sony also followed this pattern. It is unfortunate that the no one understands the mission statement written at the establishment of Sony by its Founder Mr Ibuka.

It is a style that permeates the world, and companies that manufacture their own line seem to be disappearing. The trend now is low-end disposable products have flooded the market and on the other hand small groups crowd around ridiculously expensive goods. Therefore over these last 15 years, I can see that the identity of this industry has completely changed, though this has no relationship with the damage to my own company.

For some years the management position was “We can not make something from scratch” as “new products can not be sold”. As a result, most people left the company and disappeared. Upon the company closing, a check was made on product-quality, and was found to be quite inferior when compared with the 2002 output. The company closure is still being deliberated at the Tokyo District Court, and is not yet concluded.

And I sincerely apologize to the many DJ’s who have endorsed and still love VESTAX, as well as to those who gave great efforts to develop and sell our products in the DJ world for this strange ending. Away from the company for 13 years, I entrusted the management, but they did not perform for you as I hoped. Everyone regarded VESTAX as a company with strong sense and that as a Japanese company it would not fall to novelty. I think it lost sight of its core manufacturing purpose and direction, as I have described above.

I would like to send this heartfelt message to everyone, to spread to the DJ World that I seriously considered restarting the VESTAX of 2002, but large-scale mass production of new units is not possible. However, I have decided to release and sell the first of a range of products from March 2016, as I have sourced the production talent of 2002 levels. I plan to produce limited quantities (10 ~ 20 per month) for direct sale to end-users.

While my purpose is not commercial-level output, I will release a Mixer rebranded as STP / VESTAX with our VESTAX image, in order to support and keep our global VESTAX fans, and I hope it will receive strong, warm encouragement. There is significant experienced thought behind the development and production of this mixer, as top-quality sound has been the priority behind its development. It is also matched with a distinct yet subtle design. In 2016 we will sequentially announce a range of new acoustic products such as a power amplifier, signal devices, turntable, SP system, and pre-amplifiers. We think that no matter how the music world is changing, there will always be real die-hard music lovers.

Hoping for your understanding and future support,

Vestax Corporation Founder: Hidesato Shiino

The post also notes that the official STP / Vestax website will be launched this month. 

Want to read the original post for yourself? See it here in Japanese and English on PACO 1977

Hidesato ShiinomixerSTPSTP/Vestaxvestax
Comments (20)
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  • jk

    hidesato, if by chance you ever read this….. i’m an avid collector and heavy user of almost all “nadines”, “vesta fire” and vestax guitar pedals. they are the canvas of my art and thank you for creating them.

  • STP Vestax Phoenix Mixer Details Unveiled - DJ TechTools

    […] user of this new stpVx Phoenix mixer really is – what DJ market is the company targeting? Hidesato Shiino has made it clear that this is a small-batch and not immediately going to mass market. He’s written a bit more on the Paco1977 […]

  • Bankrupt turntable brand ‘Vestax’is revived | Live For Vinyl

    […] As DJ Tech Tools reports, Vestax founder Hidesato Shiino has announced the release of a new mixer, turntable and pre-amp under the new STP/Vestax name, along with several other products. Shiino comfirmed the news on the blog of his guitar repair shop, PACO1977. […]


    […] As reported by DJTechTools, Shiino is set to launch a range of products in limited quantities for direct sale starting March 2016. His lengthy note also details his departure from Vestax and what he sees as a run of unfortunate decisions made by the company in the years that followed. “Some three years after I left the company, talented people started to leave one after the other, and the manufacturing company began to collapse,” he writes, before going on to say that quality control and innovation were compromised. […]

  • Lâm HUA

    Great words. I still love my VCI 400 and thinks its build qulity is top notch and features ahead of its time. A bit sad that the incoming Vestax will be beautiful, but out of reach.

  • Bulge

    Interesting. Not sure if it fits where the industry is headed but perhaps that’s the genius. Let the others fight over the low costs, low margin business, and STP can sell high margin, high quality gear at low volume. I’d love to see a compact high quality 2 ch Serato controller, aka VCI-380mk2 with mixer and DVS. By the sound of it though, Mr Shiino won’t be focussed in that area.

  • SaltySnapZ

    I’m so excited! My Vestax controller has been amazing! Do we know if the new Vestax will continue to support their old product line in terms of firmware?

    • Platinius

      Of course they won’t. Having a Vestax controller will soon be like having a High tech but useless book stand.

      But then again, if they support their old products I will support them again. But if they don’t, they should pick another name for their company. All or nothing Mr. Shiino.

      • proben

        I don’t see anything in this announcement that will make my VCI-100 (or any other Vestax MIDI controller) obsolete. As long as MIDI is a standard, your controller will be as useful to you next year as it is today. Unless there is a bug in your firmware, there’s really not much for them to do (and no value to doing so) in updated firmware, and as we’ve seen from the VCI line, interested third parties can write their own firmware to add features (as DJTT has done with the VCI-100 and -400).

        • Platinius

          I thought El Capitan was a problem for a lot of controllers and needed updated firmware or drivers to be stable. Last time I read Serato’s list of equipment ready to use with El Capitan I didn’t see the VCI on it and I suspect nothing has changed.

          Other than that it would be great to get dvs for the vci-380, I would pay for it for sure. But that needs a firmware update so I’m not holding my breath.

    • DJ from Tokyo

      He stated this in Japanese but didn’t translated to English statement. According to Hidesato;


      ‘Those Vestax branded products, which currently available on the markets are total imitation (of original Vestax before 2002) and please be aware we are not going to support them’

      So he said he is not going to support those controllers in Japanese. But not in English. I don’t know why….