Rane DJ Returns: What Will They Launch This Month?

August is here – which means DJ gear companies come out of their slumber and finally start teasing new equipment for DJ Expo, Musikmesse, and other industry events. What’s happened to Rane DJ after the company was suddenly bought by InMusic last year? DJs will find out later this month with a new product release on the horizon. Keep reading to get our speculation!

Rane DJ Is Officially Back

We got the good news about the much-awaited relaunch of the Rane DJ brand via a press release from InMusic. Here’s the highlights:

[Rane] will introduce two important and exciting new products to the professional DJ
market at this year’s DJ Expo in Atlantic City. The new models mark a dramatic and impressive move for Rane DJ to the forefront of the DJ stage.

Over the past 12 months Rane’s Seattle Washington based engineering team has been hard at work bringing this amazing new gear to life. The same engineering team that set the standards for Rane’s rock-solid performance-based mixers has been collaborating with world-class DJs and their crews to develop new DJ performance tools, the likes of which the industry has never been seen before. Rane calls these unprecedented new products Battle Ready.

DJ Expo is in the middle of the month, starting on the 14th. However, we expect to get a full reveal of Rane’s new mixers (yes, keep reading) before that.

Our Hint: DJ Fatfingaz?

Interestingly enough the press release does have one odd aside in it – about a new Brand Manager being brought on board for the company. It’s a hip hop DJ, JP Mathurin – known as DJ Fatfingaz. The press release is pretty specific about his relevance to the upcoming products:

“Mathurin is a seasoned, enthusiastic DJ veteran
whose experience and skills are a perfect complement to Rane’s upcoming product lineup.”

This almost guarantees that the first products from the new Rane company will be battle-friendly mixers designed for DVS users. It seems very unlikely that we’ll see this new Rane start out with a refresh of their rotary mixers or a new type of product like a DJ controller.

Take a peek at a video of DJ Fatfingaz on Hot 97 earlier this year and check his style – and then think about what types of products he’d be brought in to represent:

Taking On The Pioneer DJ DJM-S9?

Here’s something fascinating: the biggest professional DJ mixer on US industry sales reports has continued to be the DJM-S9. It’s on a streak – having been the top unit for a several months now.

This Pioneer DJ battle mixer should absolutely be public enemy number one for a relaunched Rane DJ. After all, the two channel battle mixer was their bread and butter for years, with the iconic TTM-56/57 units having brought intuitive Serato Scratch Live control early in the days of digital DJing.

Do you think this new version of Rane DJ will be up to the challenge, or will they take on a different part of the market? Let us know in the comments below. 
dj expomixerrane DJ
Comments (25)
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  • Vince Maes

    So an S9 copycat?

  • ElephantLeg

    Pretty Close to it 🙂 but way better!

  • CandleStickEmUpper

    Im going straight to the Rane booth in AC next week lol. Wonder if they will pre-sell any of the 72’s on the spot there.

  • Rane Seventy-Two Serato DJ Mixer Revealed At DMC USA Championships

    […] Christie Zee – one of the main forces behind the DMC Championships – posted the above photo gallery of the Rane Seventy-Two on Saturday, giving the world a great look at the mixer. It looks to be squarely aimed at competing with the DJM-S9 mixer as we predicted first last week. […]

    • Jeff G

      So an S9 copycat?

      • ?The Other Denzel?

        More like the true successor to the pioneer 909.
        It also probably won’t be a 1500 dollar midi controller in dvs mode.

        • Jeff G

          I actually forgot all about that mixer, but now that you mention it, I can see the resemblence.

  • Gemini Boi

    I’m excited to see what Rane has in store especially something to go up against the S9. Just hope it’s priced right and nothing outrageous like the 62

  • Scott Campbell

    New mixer will take the S9 head on. The 2nd product is something I have said needed to me made years ago and it is not a mixer or box of buttons. The Expo should be pretty exciting!

    • Kevin Basher

      Rane analog VU meters, like the japanese thing over at DJWORX 🙂

      • Scott Campbell

        Nope LOL. Way better then that IMO.

        • Kevin Basher

          It’s alright.
          Keep teasing us 😀

          • Scott Campbell

            It is some Rane Hardware……..other then a DJ mixer 🙂

        • Kevin Basher

          Last try.
          Standalone DVS box.

    • Kraal Wiggins

      i am hoping for a motorized single deck controller like the v7

      • Scott Campbell

        Maybe 🙂

        • Kraal Wiggins

          or i would rather see a v12

  • Anthony Alonso

    They could just release a clone of the s9 at a better pricepoint. :-p jk. Im excited to see what comes out of washington.

    • Scott Campbell

      Pretty Close to it 🙂 but way better!

  • Mark Smith

    Bring on the competition. We all win when there is healthy competition in the marketplace.