Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name change
Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain ...
Tag: alphatheta corporation
Straight from Serato’s Chief Strategy Officer: How Serato Plans to Sustain its Beat After AlphaTheta’s Acquisition
DJTT spoke with Nick Maclaren, Chief Strategy Officer at Serato, about the changes that could happen under new AlphaTheta ownership.
Pioneer DJ just dropped their 4-channel DJM-A9 mixer + new Stagehand app
After teasing their latest piece of hardware online last week, Pioneer DJ officially announced the release of the new DJM-A9 ...
Pioneer DJ Changes Their Corporate Name to AlphaTheta
No, the Pioneer DJ name isn't disappearing from CDJs and mixers, but the company that makes Pioneer DJ gear is ...
