• pdillo

    that… is… so… so… dumb…

  • Joey

    Dubstep is going to smell like a gigantic fart

  • Cody

    I think the idea could be very cool, provided its used sparingly and the smells don’t overwhelm you from the second you get past the bouncer. Like someone said earlier though, scent is a huge memory trigger, so it could add a whole new sensory dimension to the experience if done tastefully. If only hipsters didn’t like complaining about chemicals so much…

  • Chaser720

    Where is the pricing point going to be at on this one? I could see a couple hundred to a couple grand being equally as likely.

  • Mad Zach

    I thought of this like 10 years ago whatever yo

    • Mad Zach


  • Oddie O’Phyle

    The sense of smell is a power memory trigger. Imagine peeling an orange and the smell of it triggers a memory of a great drop into a track like superflu – reeves or getting rid of the winter “blues” at a “party” by blasting the crowd with fresh cut grass or Mediterranean lavender.

    • zzzuperfly

      so then a generation of poor sods will associate lemons with levels…

  • Scentman

    Cool thing! I spread scents as a live act, aromajockey Scentman. I take good care that scent’s are safe for people. Like bio essential oils or other tested oils. Most people love to smell a good scent now and then. The art is to do it on the right time in the right amounth. And you can’t make everybody happy, that’s also the case with music, lights…etc.

  • Terry Jacobson

    Smell is all around us. Every time we inhale we smell something. Smell is right brain. All emotion and memory. At the end of the day its another tool you can use to define a theme or set a mood. Just like music and lighting. Smell is instinct and carnal. You cant turn it off.

    Any gig you work already has smell – smoke machines, beer breath, farts, redbull and the chick next to you wearing perfume.

    Read Rachel Herz on Michael Hutchence (INXS) and the link between his loss of smell and suicide. Power

    Nobody is saying go overboard or ignore sensitivities. If you do this, do it tastefully. Tie it into your audience and your concept

  • Anon

    If I ever have to SmellJ (is that what were gonna call it now?) for a crappy-ass “Beatport Top100core” DJ, I’ll make sure to do my part as a TRUE SmellJ to ensure that the eromas of shit and bro-stench permeate da club

  • ArkA-9

    Or I could just continue to buy scents that go in my smoke machine fluid…

  • Kutmaster TeeOh


  • I assure you I am not a hippy

    hummmmmmm I won’t eat GM fruit or veg and tend to grow quite a substantial amount of my own organic veg that lasts my family most of the year, we only eat free range eggs / meat / traceable I don’t drink water with fluoride in it or fizzy drinks like coke. I haven’t eaten fast food in years. Now I mean I will make french fries out of my own spuds and am fond of the odd pack of chips or some chocolate but you got to be joking me if you think I would go to a club and enjoy being sprayed with some sort of vaporised chemical shit. If I’m in Ibiza in a sweaty mess in DC10 I think I would have well and truly had my fill of chemicals up my nose without having to smell some vanilla sandalwood concoction. No thank you, the smoking ban meant we didn’t have to breath in cancer all night. I don’t want to feel like im in a bed bath and beyond when im dancing and talking shit to strangers.

  • Kai

    This is great… for everyone except the 25% of the population with moderate-to-severe scent allergies

    • Maxwel

      sweat is worse for all people not only 25%

  • czero

    look! a solution in search of a problem. no thanks.

  • Marcin


    • RandomGuy

      The Question is not “Why?” but, Why the hell not.

    • Maxwel

      yea why not??

      • Maxwel

        i find it soo cool project and gonna add more to the club so why not?