Breaking News
66% of Serato just got bought: but not by AlphaTheta
It's a hard day for news - who would trust anything published on April 1st? But, no fooling, New Zealand-based...
XDJ-AZ: first impressions of the four deck standalone (from an XDJ power user)
Alphatheta just announced their XDJ-AZ - it's an all-in-one standalone with four decks built into the unit. In this piece,...
This is the DDJ-GRV6 by AlphaTheta: a 4-channel controller with the ability to live remix drum loops
AlphaTheta announced the latest addition to their family of gear today: the DDJ-GRV6. The 4-channel DJ controller is compatible with both...
“No Deal”: New Zealand’s ComCom denies clearance for AlphaTheta’s Serato acquisition
We covered the initial news last year about how AlphaTheta (Pioneer DJ's parent company) proposed a corporate acquisition of Serato...
Traktor Pro 4: Generate stem separated tracks from your library in this new update
Today, Native Instruments is launching Traktor Pro 4. It's been a long time (6 years, in 2018) since Traktor Pro...
AlphaTheta dives into rotary world with launch of the euphonia: a 4-channel rotary mixer
AlphaTheta Corporation announced the release of the company's first-ever rotary mixer: the euphonia. The 4-channel mixer is the also the...
Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name change
Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain...
Is SoundCloud a “unicorn”? Their investment group owners are seeking a $1 billion sale this year
SoundCloud has had a wild ride since it was founded in 2008, and today we learned that the current owners...
