• Erik Mitchell

    The music industry as we used to know it is dead, do not expect to make any money selling your music to your fans via MP3. Licensing, sponsorships, live shows, merch, etc. is looking like the only way for many artists to survive these days

  • Nictwist

    I consider saving yourself and selling yourself out to be the same thing.  In order to save yourself, you sell out, when you sell out, it’s usually to save yourself.  the only time i would consider it fully selling out is when the label is doing well without lots of sponsers and then gets them anyways

  • Lauti

    of course its selling out. How else would you make money if you don’t sell yourself? Now, you can sell yourself to, say, alcohol companies, technology etc; or you can sell yourself for some shady middle east prince (as many rappers do). In the end most musicians (specially djs) are just hustlers hustling their way out.

  • I dont consider it selling out at all, licensing and sponsorships are the main way to make it in this industry with the way things are going.  If it lets them not work a day job, and focus on making music full time, more power to them!

  • Of course its not selling out. In fact a lot of acts that are putting out tracks that are free to the public require a cost if used commercially. As a consumer of the music it means I can get tracks at a sharply discounted cost (meaning in some cases legally free) while if I want to see that artist perform that will cost me.

    Also if you are lucrative and lucky enough to get your tracks into TV, Movies, and or video games then that is even better.

    Take Pretty Lights for example. A lot if not all of their tracks (and other artist on the label) are free. But you want to book them to do a show and it will cost you.

    Its not the best business model for everyone but it is a good model as long as you are not just gonna make songs and then sit around expecting to make a living with out touring, performing, or getting plugs.

    • pretty lights is one dude.

      • There are there other people with him when he preforms. He also collabs a lot. And I am talking about Grammatik and the others on the label as well.

    •  pretty lights is one dude.

      • pretty lights used to be two guys. he used to have a drummer. 

        • incorrect. he had a drummer play with him on tour. that is very different

      •  pretty lights used to be two guys. he used to have a drummer.

  • Michael_lawrence01

    I dont think its selling out at all…as long as they remember where they came from and stay true to the art form….its business! and adapting to the enviornment. Like it or not; money makes the world go round and those that are ahead of the game know how to make it spin!

    • Ronald Edwards

      While money is the universal barter tool, there are no moral regulations on business, just laws. Push back when sponsors “suggest” changing things. Even the best of people fall victim to one form or another of corruption. It’s best to get a handle on resolving corruption up-front.

  • Guy

    It’s nice to see that Winter Music Conference has come back from the dead. 😉