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DJ TechTools Pop-up Shop Kicks Off This Week In San Francisco

For the last few months we’ve been building out a brand-new pop-up store and community space in our office in the Dogpatch, San Francisco, and we’re excited to announce that the doors are finally opening this week. After the jump, learn more about what we’re doing in this space, how you can get involved, and what our plans are for the future.



One of the big features of our pop-up store is the DJ Library, a full repository of DJ and production gear. We’re making it possible for DJs and producers to try out gear before they buy it. For example: Not sure if the Ableton Push is what you want in a production controller? Want to see exactly how the Midi Fighter Twister sequencer works? Or want to play with the new Roland AIRA gear? Come spend an hour with it in our space for free, or check it out for 24 hours (old-school library style) and see if it fits into your workflow.

We also are making it possible to finally purchase all of the gear that we sell in our online webstore here in San Francisco — so if you want to do a local pickup, it’s no problem. Want to upgrade your gear? We’ll also be trying out an in-store-only buyback program for old DJ equipment (must be in fully working condition). Come by the store for details.


One of the best things about having a space like this one is that it gives us the perfect venue to meet and host events. We’re starting off with a few fun meetups during the next few weeks — details below:

  • June 26th 7pm – 9pm: Producer Speed Dating (Producer Meetup): We wanted to put a new twist on the “Share Your Track” concept that we find in a lot of producer meetups. Bring in a track or idea that you’ve been working on and get ready to share it for one-on-one rapid feedback in a series of five-minute “dates.” RSVP + MORE DETAILS HERE
  • July 3rd, 7pm – 9pm: DJ/Producer Headphone Shootout (Gear Meetup): Gear meetups will be opportunities for gearheads to get their hands on a wide array of gear or the latest new products to test them out and see how they work. For this first one, we’ll have a full spread of the most popular DJ and production headphones all set up for comparison and listening tests. RSVP + MORE DETAILS HERE
  • July 10th, 7pm – 10pm: DJ Mixoff: Round Robin Mixing (DJ Meetup): Inspired by Skratchpad and an old DJ Techtools tradition, we’re inviting DJs of any skill level and any setup to come mix in a round-robin-style setup. Each DJ will mix into the DJ before him or her, mix a second track in, and then mix out — continuing in a circle around the room! Turntablists, controllerists — everyone is welcome. RSVP + MORE DETAILS HERE

We’ll also be starting up formal educational classes in July, and will announce them on the Coffee and Controllers mailing list, which you can sign up for here.


Wondering where the coffee fits in? We’re trying to bring the sense of collaboration and conversation that was so common in the coffee shops and record stores of old back into a modern DJ store. There will be fancy-pants pour-over coffee available in the shop, with a suggested donation to keep the beans flowing.

Coffee and Controllers is located at DJTT HQ in the Dogpatch neighborhood of San Francisco; our address is 560 19th Street. Our hours (for now) will be from 2PM to 10PM from Wednesday to Saturday, although these will be subject to change depending on the needs of our community.


Gathering on the street around Mad Zach’s performance at the Open House

What would DJ TechTools be without a regular party? We threw a soft-opening block party last Friday and it was a huge hit, with over 300 people in attendance throughout the course of the night. Keep an eye out for a performance video of part of Mad Zach’s set featuring three Midi Fighters and a Moogerfooger. We’ll continue to have similar parties every month to bring together the entire music and tech communities in San Francisco and beyond.

Finally, we decided to open up our SoundCloud and Mixcloud accounts to everyone who stopped through the open house, inviting them to add their most recent work onto playlists for the event. Check out what some of the local community has been working on with the embedded playlists below:

#DJTTopenhouse by Djtechtools on Mixcloud

Have suggestions or ideas for something you’d like to see us do in the pop-up? Let us know in the comments.

Header photo credit: Shubham Garg — who took some great photos at the Open House event; check out the full set here

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  • ThePhanatik116

    Is there any chance that other DJTT stores will open in other states?

  • Keith Nieves

    This is awesome. So glad to live in the Bay Area to take advantage of this!

  • Brett Colllins

    If I do not produce at this time – planning on it – can I come out on the 26th?

    The shop hours on Wed. – Sat. can anyone come by to chill?

  • If you ever want to do something like this in NYC (which you should!) I’d gladly be involved in helping you guys getting that set up.

    • Right there with ya buddy. Im in NJ and actually, i can help you guys set this up for say a live Broadcast?

  • Sky

    This is awesome, I’m not too far from you guys.. But as someone who is extremely new to electronic production and the sorts, is this for me?..

    • Dan White

      Absolutely. Not only is it a great place to come and get your hands dirty on some gear and see what you like, but we’ll also be offering some classes soon that are appealing to beginners!

  • When are you guys comming to Amsterdam ?

    • Yeah please do this! (even though realistically, you probably can’t)

      Have you guys ever considered a 2nd office in Europe? (prefferably the Netherlands ofcourse ;D )

      • to get their feet wet with an EU office i would suggest partnering with a similar company that already exists over there. The alternate company can take on a bit of sales of DJTT products or treat DJTT products as GALLERY items by which the EU company gets a % of the sales. Meanwhile DJTT can keep pushing for extra staffing and in that particular instance they can target a sales / tech / help force located in Europe

  • Chaser720

    If you wanted to do this on the East Coast I totally wouldn’t mind. ha

    Also, is the equipment that is traded in going to make it to the website for resale?

    • Dan White

      Yep, the equipment traded in will be going into the B-Stock section. Follow us on Twitter @djtechtools so that you’ll know when we post new stuff in there!

  • see now this is a nice thing. a social website actually doing something SOCIAL, real, and physical. Not just a party but an offering of your talents, ideas, communal support and most importantly a way for US to meat EACHOTHER in person. Isnt that what being social is all about?

    I have an idea. How about once a month you hold a sort of debate or think tank for new technology ideas. Have tables setup (drafting type tables) where people can team up or pair off and see what kind of designs they can come up with instead of doing it SOLO at home alone?
    Also these types of meets i described above can get into group discussions of how certain technology currently works and how to make it work better for us as the users

    • Dan White

      The debate / think tank idea is pretty cool! I’ll add it to our list.

      • chris

        an Jour fixe with the ideas from each other – or the family – sounds pretty cool.

        • chris

          oh you, land of the guns and backward turning heads, i’ll kill yo

      • Thanks Dan. Glad you liked it. Id love to be a fly on the wall over that meeting…but i guess thats why SKYPE was invented HAHAHAH