business

Today Reuters reported, and Pioneer confirmed they are "considering" selling their highly successful DJ division. People familiar with the transaction indicated such a deal could be worth 570 million US dollars. Pioneer is certainly at the…

One of the dirtiest jobs in the DJ business is marketing and promotion. If you already have a big following, you could probably hire a publicist to do the promo grunt work for you. But how do you get a following without promotion? There's…

By DJ John Thomas While I’ve made mistakes in promoting, I would like to share a few guidelines and tips that I have found tremendously helpful in promoting myself as a DJ and producer over the last five years in the hope that they…