Breaking: Serato and Roland Announce Partnership
Serato and Roland released a splash page on Serato’s site that teases an exciting partnership for both DJs and producers. The details are unclear as to what device and/or software the two companies have been cooking up in the lab. We have the latest and will be release further updates in the coming weeks as more news is released.
What We Know
This partnership is something that has been brewing for a while according to a teaser video from Serato. Shinsuke Takami, Planning Group Manager of Roland, began talking to Nick Maclaren, Head of Product Strategy of Serato, in Fall 2013. Since then, it is assumed that both companies have come together to work on product development; using resources from both sides.
The tagline for this partnership is, “World Class Software meets World Class Hardware”. This hints at a possible collaboration involving a device manufactured by Roland with Serato software. We know both companies are investing in the future of electronic music performance. What could they be working on?
Speculate and Wait
The full announcement will be coming out on September 9th, 2016 as part of the 909 Day worldwide celebration. Serato is hosting a live stream of the event from Auckland that includes “a special announcement”. Many are starting to speculate as to what this partnership will bring. A few ideas include:
- AIRA DJ Gear
- A “Bridge” between Serato and Roland Gear
- Drum Synthesizers in Serato
- Full MIDI Integration
DJ TechTools is just as curious as the rest of the world. We will be keeping a close watch on Serato and we will report back on 909 Day with (hopefully) more news as to what this partnership means. Watch the teaser video on Serato’s website.
Do you have an idea as to what this partnership could bring?
Let us know below!