promotion

DJ residencies and weekly/monthly parties are a staple in cities of all sizes around the world - from packed local bars to megaclubs on tropical islands. Much has been written on the ways to pack out a DJ gig, but today we're going to talk…

Not that long ago, MySpace was the de-facto place for musicians and DJs to build a fan base. Over the last few years, the focus turned to Facebook, with an increasing emphasis on building followers and growing your page Likes. With the long…

As a digital DJ or electronic music producer, a well-curated internet presence can seal the deal when booking gigs, getting fans and friends out to your events, or putting your original tracks into headphones around the world. Today, we…

So you've spent years practicing your skills, you've got the tunes, and you think you're ready to hit the big time.  No matter how talented you are, every DJ needs to carefully examine their marketing strategy in order to be successful. …

One of the dirtiest jobs in the DJ business is marketing and promotion. If you already have a big following, you could probably hire a publicist to do the promo grunt work for you. But how do you get a following without promotion? There's…

In my last article for DJTT we wrote about self-promotion, an often overlooked task in developing a music career. Now I would like to focus an essential aspect of promotion; the press kit, which is a small package containing biographical…

By DJ John Thomas While I’ve made mistakes in promoting, I would like to share a few guidelines and tips that I have found tremendously helpful in promoting myself as a DJ and producer over the last five years in the hope that they…